12Stone 25th Anniversary Book
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Custom Publishing Description
In order to help you best prepare for your interview with our writer and the development of an exceptional profile, our editorial team has developed the following list of tips:
Rather than simply providing general facts about your company or organization – like the profile one might find on any online business site – consider those key factors that really set you apart. For instance, if it’s a family-owned and operated business, be prepared to tell us a little bit about the family, their motivation to get into their particular field of expertise, and how the rest of their team serves as an extension of the family and its vision. Another example might be your company’s commitment to the community it serves, awards you’ve won recently for the provision of incredible customer service or a terrific product, the debut of an exciting and game-changing new product, or one incredible team member you wish to highlight. This is your profile, and with only a limited number of 250-350 words to communicate your story – we want to make sure it’s the great story you wish to tell.
Bear in mind that the people reading this Guide will include prospective clients, so while #1 is a great jumping off point – it’s also important to keep the reader engaged. Once you’ve come up with a solid concept or two for #1, ask yourself, “Will this story connect with the reader and make them want to learn more about us?” While it’s important to make sure we’re communicating the great story you wish to tell, you should also make sure it’s a compelling story your current and potential customers will want to read.
If you had to describe your company in one to ten words, what would they be? This phrase should relate somehow to your overall profile. While “Norcross’ Premier Widget-Maker” may be accurate, dig a little deeper to see if you can come up with something a little more compelling, like “Making Life Better – One Widget at a Time.” You may already have a tagline that proves a perfect fit for the story your profile will tell.
Once your profile has been developed, one of our fabulous photographers will be scheduled to visit you on-site. In addition to the “where”, you’ll also want to consider the “who” that will be featured in the shot. Think of really interesting places where the photo shoot can take place at your office. If you’ve got a large team, you may have a staircase where everyone can line up to be featured. Also consider architecturally alluring areas – such as a weathered brick wall as the backdrop. There may be a space that relates directly to your story. For example, if it’s a family-owned business – you may want to have only the family featured or the family at the heart of the photo with the “extended family” radiating out in all directions. Our photographer can definitely help you with this, but it’s wise to have several ideas in mind.